Alpha Adobe Bar


2022
"ALPHA," a revolutionary branding concept that propels Adobe into an uncharted territory—a bar. This inventive endeavor reflects Adobe's pulsating digital creative realm with its abstract, computer-virus-inspired design. Exclusive to the creative community, ALPHA pays homage to significant art genres, naming each of its drinks after them, weaving a rich historical tapestry into this contemporary setting. The logo retains a connection to its Adobe roots, echoing the original "A" but with a creative twist. The inner negative space metamorphoses into a wine glass, seamlessly blending the worlds of digital design and high-end bar service. Embark on a unique creative journey with ALPHA, where artistry and innovation clink glasses and celebrate together.